This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from [knitpatch.com] (the “Site”).

---

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

• “Cookies” – Data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies, and how to disable them, visit www.allaboutcookies.org.

• “Log files” – Track actions occurring on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

• “Web beacons,” “tags,” and “pixels” – Electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

---

How Do We Use Your Personal Information?

We use the Order Information to:

• Fulfill orders placed through the Site (including processing your payment information, arranging for shipping, and sending order confirmations/invoices);

• Communicate with you;

• Screen orders for potential risk or fraud;

• Provide you with relevant product or promotional information in line with the preferences you’ve shared with us.

We use the Device Information to:

• Help identify potential risk and fraud (especially your IP address);

• Improve and optimize the Site’s performance and user experience;

• Analyze how customers interact with the Site;

• Evaluate the effectiveness of marketing and advertising campaigns.

---

Sharing Your Personal Information

We share your Personal Information with third parties to help us use it as described above. For example:

• We use Shopify to power our online store – you can read their privacy policy here: https://www.shopify.com/legal/privacy

• We use Google Analytics to understand customer behavior – details are available at: https://www.google.com/intl/en/policies/privacy/. You can opt out here: https://tools.google.com/dlpage/gaoptout

We may also share your Personal Information to comply with legal obligations or respond to lawful requests (e.g. subpoenas or warrants).

---

Behavioural Advertising

We use your Personal Information to provide targeted ads or marketing we believe may interest you. Learn more about how this works via the Network Advertising Initiative (NAI):
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising here:

• Facebook: https://www.facebook.com/settings/?tab=ads

• Google: https://www.google.com/settings/ads/anonymous

• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Or visit the Digital Advertising Alliance opt-out portal: http://optout.aboutads.info

---

Do Not Track

Please note that we do not change our Site’s data collection practices in response to Do Not Track signals.

---

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask for it to be corrected, updated, or deleted. If you wish to exercise this right, contact us via the details below.

Please also note that your information may be transferred outside Europe (e.g. to the United States or Canada).

---

Data Retention

We keep your Order Information for our records unless and until you request its deletion.

---

Changes

We may update this privacy policy occasionally to reflect changes in our practices or for legal, regulatory, or operational reasons.

---

Minors

The Site is not intended for individuals under the age of 13.

---

Contact Us

For more information about our privacy practices, or if you have questions or complaints, please contact us by email at:
📧 knitpatch.team@gmail.com